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What UX Design NEEDS Right Now

AI – like a child – Requires an Adult In The Room

Leveraging proven user-centric approaches, design iteration through conversation, discovery, prototyping  — with a solid representation of the user across the development lifecycle — I have led design efforts to successful, on-time solutions that satisfied business needs and gave users the elegant, joyful experience they deserve.

User Experience design is the art of aligning all these creative visions and business pragmatism to deliver tools that uplift and empower.

The inclusion of ever-evolving A.I. into traditional workflows arrives at a critical moment where the intersection of data security, cost control, and the demands for ease of use amidst growing functionality is applying great tension in the industry and world.

 

These tools will shape the next few decades of market winners and losers.


It is not enough to have visionaries with magical algorithms that will win the next few years. 

UX designers —  grounded in reason, pragmatism, and experience  — can lead teams along the single proven truth of software development success: 

It’s all about the user.  

Work
A core differentiating feature that empowers brands to present unique landing experiences to different users providing true bespoke landing page customization

Roles

UX/UI design; research, usability; prototype

Prototype for usability
Work
Real-time presentation of NHL games; individual team and player profiles, for desktop and mobile

Roles
UX design, prototype, research, documentation
Work
Addressing needs to improve security and ease end-user confusion regarding modifications and enhancements to pharmacies and Cardinal Health processes.

Roles
UX/UI design; usability; prototype; documentation


 
Work
Intuitive, web-based, report generation, filtering, and sharing

Role
UX/UI design, usability, prototype,  documentation


Report Filtering Prototype

User Experience Design

Hockey Tablet Scorekeeping App

Touched based tablet app for real-time, in-game scorekeeping.

Currently being finalized for posting.

COMING SOON

Not Quite A Philosophy But...

  Making the Complex Simple and the Simple a Joy  

joe-Warhol_02.png

the warhol: (Andy Warhol Museum) / Pitts, PA

A vast and eclectic lifetime of experiences offers me the perspective to measure and approach any design challenge with a clear mind. This enables me to harness the team around me towards delivering the right solutions to the right problem on time with measurable success.

© 2026 Joseph Kubiniec

Making the Complex Simple and the Simple a Joy

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