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What IS UX Design anymore these days?
Do androids dream of easier to use software?
The difference between good and bad is never what is under the hood. It is never the technology. It is never because it is cutting-edge or ahead of its time.
The difference between long-term success and short-term payoff is never a gimmick. It is never a logo, a hook, or a feature. Nor is it ever bottom-line driven.
To succeed in the ever-broadening realm of software design, it is never the CEO's pedigree. It is never the office locations. And it is never the "culture" of the shop: free sodas, silly office pranks, or team-building exercises.
The critics will heap on the praise, and the customer will be coming back solely on the design of the user experience.
As a user experience therapist, I have only one question for the user:
"How does this make you feel?"
A core differentiating feature that empowers brands to present unique landing experiences to different users providing true bespoke landing page customization
Working with the National Hockey League Rosetta Studios (now Publicis Sapient) were tasked with creating an engaging experience for hockey enthusiasts to experience a real time presentation of a live hockey game.
Improvements to mission-critical improvements to Cardinal Heath's Controlled Substance Monitoring Program (CSMP).
Addressing needs to improve security and ease end user confusion regarding modifications and enhancements to pharmacies and Cardinal Health.
Plannng application by Campus Labs.
Users easily filter report data.
Prototype for user testing to validate and refine the final design experience.
User Experience Design
Hockey Tablet Scorekeeping App
Touched based tablet app for real-time, in-game scorekeeping.
Currently being finalized for posting.
COMING SOON
Not Quite A Philosophy But...
Making the Complex Simple and the Simple a Joy
the warhol: (Andy Warhol Museum) / Pitts, PA
A vast and eclectic lifetime of experiences offers me the perspective to measure and approach any design challenge with a clear mind. This enables me to harness the team around me towards delivering the right solutions to the right problem on time with measurable success.
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