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What IS UX Design anymore these days?

Do androids dream of easier to use software?
The difference between good and bad is never what is under the hood. It is never the technology. It is never because it is cutting-edge or ahead of its time. 

The difference between long-term success and short-term payoff is never a gimmick. It is never a logo, a hook, or a feature. Nor is it ever bottom-line driven.

To succeed in the ever-broadening realm of software design, it is never the CEO's pedigree. It is never the office locations. And it is never the "culture" of the shop: free sodas, silly office pranks, or team-building exercises.

The critics will heap on the praise, and the customer will be coming back solely on the design of the user experience. 

As a user experience therapist, I have only one question for the user: "How does this make you feel?"
A core differentiating feature that empowers brands to present unique landing experiences to different users providing true bespoke landing page customization

The Disney Store (Imagination Park) desired to modify their brick and mortal stores with an engaging and “magical” experience to delight guests of all ages. Many different disciplines were engaged for the project which was essentially and art installation.

A completely new and intuitive design for users to generate reports, view and filter their data; for the Plannng application by Campus Labs.
Working with the National Hockey League Rosetta Studios (now Publicis Sapient) were tasked with creating an engaging experience for hockey enthusiasts to experience a real time presentation of a live hockey game.

Work Samples

PROTOTYPES

Campus Labs

Prototype for user testing to validate and refine the final design experience.
Functioning prototype for usability studies

Blackbaud

The challenge of creating a user-friendly and intuitive way for IT Admins to assign roles to users and investigate a user's permissions.

An elegant solution to easily renaming items in a list.
Illustrating the process of a user sharing a report with team members.

Blue Bite

UX SAMPLES

Nexpose FTUX

Presentation of design and development of the First Time User Experience for Rapid 7's flagship application: Nexpose.

Campus Labs

Requirement gathering, various iterative designs for configuration of reports in Campus Labs Planning.

Not Quite A Philosophy But...

  Making the Complex Simple and the Simple a Joy  

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the warhol: (Andy Warhol Museum) / Pitts, PA

A vast and eclectic lifetime of experiences offers me the perspective to measure and approach any design challenge with a clear mind. This enables me to harness the team around me towards delivering the right solutions to the right problem on time with measurable success.

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Making the Complex Simple and the Simple a Joy

User Experience Design is the alchemy of coalescing the imagination of a design & development team towards the best possible solution; one that meets a deadline, address’s the core needs of the product while bringing a sense of joy, satisfaction and completeness to the end user.

After close to twenty years experience this I have found is my true gift to a software design shop. 
Being the UX Alchemist.

© 2026 Joseph Kubiniec

Making the Complex Simple and the Simple a Joy

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